Google’s cloud group forms Web3 team to capitalize on booming popularity of crypto

Google’s cloud unit is forming a team to build services for developers running blockchain applications as the company tries to capitalize on the surging popularity of crypto and related projects.

“While the world is still early in its embrace of Web3, it is a market that is already demonstrating tremendous potential with many customers asking us to increase our support for Web3 and Crypto related technologies,” Amit Zavery, a vice president at Google Cloud wrote.

Pioneers of Web3 have created a set of decentralized and peer-to-peer systems that they hope will form the next generation of the internet. It’s a philosophy that challenges the current state of the web, controlled by massive corporations like Amazon, Google and Facebook parent Meta Platforms.

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